“We want to build the best messaging experiences we can and people want to message to be fast, simple, reliable and private,” said Facebook in a statement. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” it added. Mr Zuckerberg is reportedly pushing the integration plan to make its trinity of services more useful and increase the amount of time people spend on them.īy effectively joining all its users into one massive group Facebook could compete more effectively with Google’s messaging services and Apple’s iMessage, suggested Makena Kelly on tech news site The Verge. That could make the key parts of Facebook’s empire more difficult to break up and spin off, if governments and regulators decide that is necessary.

It wouldn’t need to develop competing versions of new features, such as Stories, which all three apps have added with inconsistent results.Ĭross-platform messagingmay also lead the way for businesses on one platform to message potential customers on another. And it might make it easier for Facebook to share data across the three platforms, to help its targeted advertising efforts.īut bigger still: it makes Facebook’s suite of apps a much tighter, interwoven collection of services. Integrating the messaging parts might simplify Facebook’s work.

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