The commercial version of Adobe Express is made to plug directly into Adobe Experience Manager (AEM) and allow an entire organization to share assets, collaborate, and distribute creative content.Īdobe Express, formerly known as Adobe Spark, is the company’s freemium, entry-level creative application. The details about Firefly come from within a larger announcement at the Adobe Summit conference, where the company also announced Adobe Express for Enterprise. “With Firefly, producing limitless variations of content and making changes - all on brand - will be quick, simple and generate content designed to be safe for commercial use,” says an Adobe press release accompanying the announcement. It’s similar to what Microsoft is doing with AI in Copilot, the ChatGPT-based text generation tool being built into all the Microsoft 365 Office applications. Adobe says there are lots of ways Firefly helps guide creators, with suggested prompts, dropdown menus, and more ways to help - all powered by Adobe Express’ plethora of customizable templates. Adobe and Nvidia, along with 900 other members of the CAI, support Content Credentials so people can make informed decisions about the content they encounter,” according to a blog post from Nvidia from its GTC keynote, where the partnership between the two companies was highlighted as part of Nvidia’s AI Foundations cloud services.Īdobe says Firefly will also be user-friendly, so it won’t just be an empty text box. GPT-4: how to use, new features, availability, and moreīased on the Content Authenticity Initiative, the open standard that Adobe founded, content credentials will show when original content has been “generated or modified using generative AI.

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